
Sales & Lead Qualification Agent
Turn website visitors into Qualified Sales opportunities
Engage visitors, understand their needs and qualify potential customers using questions designed around your sales process.
Quick Overview
Built for faster, more consistent lead qualification
A sales agent designed around your qualification criteria, customer journey and existing sales tools.
Best Suit For
B2B service providers, consultants, agencies, property businesses and sales teams receiving website enquiries
Human oversight
High-value, complex or unusual leads can be passed directly to the appropriate salesperson with contact details, qualification answers and a structured conversation summary.
Before launch, we define your qualification criteria, routing rules and the situations that require human involvement.
What it handles
Manages visitor conversations, discovery questions, lead qualification, contact collection and meeting requests
Connected Sales Tools
Works with website chat, CRM systems, email, calendars, forms, landing pages and approved product information


Quick Overview
From website visitor to sales-ready opportunity
The agent engages potential customers, asks qualification questions and sends structured information to your sales team. Suitable prospects can be added to your CRM or invited to book a meeting.
CRM & Sales System Integration
Capture contact details, qualification answers, conversation summaries and recommended next steps within your existing CRM or sales workflow.
Calendar & Meeting Booking
Show suitable prospects available meeting times, route them to the appropriate salesperson and send booking confirmations or reminders.


Business Challenge
Many businesses generate website traffic but lose potential customers because responses are slow, qualification is inconsistent or follow-up information is incomplete.
01 — Missed opportunities
Visitors may leave before a salesperson is available to respond.


02 — Inconsistent qualification
Different team members may ask different questions or collect incomplete information.
03— Slow follow-up
Sales teams often spend time reviewing unstructured enquiries before deciding what to do next.
What your sales agent can handle
Aent Capabilities
Engage website visitors
Start helpful conversations with visitors while they are actively considering your service.
Ask relevant questions based on the visitor’s goals, requirements and business context.
Compare responses with your agreed qualification criteria.
Understand customer needs
Qualify opportunities
Collect lead details
Capture names, email addresses, phone numbers, company information and project requirements.
Book sales meetings
Allow suitable prospects to choose an available meeting time through a connected calendar.
Prepare structured summaries
Send your sales team a clear overview of the opportunity, customer needs and suggested next step.
What your sales agent can handle
Aent Capabilities
Engage website visitors
Start helpful conversations with visitors while they are actively considering your service.
Ask relevant questions based on the visitor’s goals, requirements and business context.
Compare responses with your agreed qualification criteria.
Understand customer needs
Qualify opportunities
Collect lead details
Capture names, email addresses, phone numbers, company information and project requirements.
Book sales meetings
Allow suitable prospects to choose an available meeting time through a connected calendar.
Prepare structured summaries
Send your sales team a clear overview of the opportunity, customer needs and suggested next step.
From first message to qualified opportunity
How it works
01 — Engage
The agent starts a conversation through your website or landing page.
02 — Discover
It asks questions to understand the prospect’s needs, budget, timeframe and suitability.
03 — Qualify
The lead is assessed against your agreed sales criteria.
04 — Route
Suitable opportunities are sent to your sales team with a structured summary or offered a meeting.
Connected Sales Workflow
From qualified lead to sales follow-up
01
02
03
Structured Lead Summary
Meeting Booking
CRM Handover
The agent prepares a clear summary of the prospect’s needs, qualification answers, contact details and recommended next step.
Suitable prospects can view available times and book directly with the appropriate salesperson through your connected calendar.
Lead details, conversation history and qualification results can be added to your CRM or sent directly to your sales team.
FAQ
Can the agent use our existing qualification criteria?
Yes. The agent can be configured around your preferred questions, customer profiles, service requirements and lead-routing rules.
Can it connect with our CRM?
It can connect with supported CRM systems, forms, email platforms and calendars, depending on the available integrations and account permissions.
Can the agent book sales meetings?
Yes. Suitable prospects can be shown available meeting times and directed to the appropriate salesperson through a connected calendar.
What information can it collect from leads?
The agent can collect contact details, company information, requirements, budget, timeframe and other details relevant to your sales process.
Will every lead be sent to our sales team?
No. Leads can be filtered and prioritised according to your qualification rules. Complex or high-value opportunities can be escalated directly to a salesperson.
Can our team review the conversations?
Yes. Conversation summaries, qualification answers and lead details can be recorded for your team to review.
Can we start with a small test?
Yes. You can begin with an Agent MVP focused on one landing page, audience or qualification workflow before expanding the system.
Ready to qualify more website leads?
Tell us how your team currently handles website enquiries. We’ll help you design a sales agent around your qualification criteria, customer journey and existing sales tools.
